Richard Wolf Awarded “Digital Brand of the Year” at the German Brand Award 2019
(Knittlingen, June 12, 2019) At the German Brand Award 2019, medical technology company Richard Wolf received two awards in the category “Excellent Brands”. Richard Wolf was awarded “Gold” in the category “Excellent Brands – Health & Pharmaceuticals” and “Winner” in the category “Excellent Brands – Digital Brand of the Year”. “Excellent brand work and, at the same time, a big, important step in strategic corporate communication,” was the jury's statement.
On June 6, 2019, representatives of the company received the prestigious prize at a celebratory gala attended by invited guests from business, politics, and the media at the Telekom Representative Office in Berlin.
“We are particularly pleased about the award as “Digital Brand of the Year”, because we have put a lot of effort into the area of digitization at Richard Wolf. The company's focus has been on expanding ways to digitally address customers, interested parties, and sales partners. For example, with a completely new website appearance and a digital customer magazine, as well as a digital experience of the products at congresses and events,” said Christian Obermeier, Director of Global Marketing Communication and the Prima Vista Academy, at the award ceremony in Berlin.
The German Brand Award recognizes a modern, successful market launch in Germany. It is awarded by the German Brand Institute, initiated by the German Design Council and the brand consultancy GMK Markenberatung. The German Brand Institute identifies, presents and awards excellent brands and brand makers. The panel is made up of high-ranking experts from brand economy and brand science.
The aim of the initiators is to boost the significance of the brand as a key success factor for companies in the national and international competitive environment. The foundation grants the German Brand Award as a unique prize in recognition of professional brand competence and quality in the Product and Corporate Brand category.
Richard Wolf GmbH is a medium-sized medical technology company with over 1,500 employees, along with fifteen subsidiaries and 130 foreign agencies worldwide. The company develops, produces, and distributes numerous products for endoscopy and extracorporeal shock wave treatment in human medicine. Integrated operating theater systems round out the product range.